


Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Via Yahoo! Movies:įilmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Directed by Scott Charles Stewart and written by Cory Goodman along with Min-Woo Hyung from the graphic novel series “Priest”, PRIEST stars Paul Bettany, Karl Urban, Cam Gigandet, Maggie Q, Lily Collins, Brad Dourif, Stephen Moyer, and Christopher Plummer. He is joined on his crusade by his niece’s boyfriend, a trigger-fingered young wasteland sheriff, and a former Warrior Priestess who possesses otherworldly fighting skills. When his niece is abducted by a murderous pack of vampires, Priest breaks his sacred vows to venture out on a quest to find her before they turn her into one of them. The story revolves around a legendary Warrior Priest from the last Vampire War who now lives in obscurity among the other downtrodden human inhabitants in walled-in dystopian cities ruled by the Church. Set for release in spring 2011, this Screen Gems thriller is a post-apocalyptic sci-fi ride, set in an alternate world – one ravaged by centuries of war between man and vampires.
